Strength-based leadership for executives, boards and organizations.
Executive coaching, board and company advisory, and interim leadership to drive clarity, confidence and results.
About and experience
Who is Bruno Schenk?
Born in the heart of the Swiss Alps, Bruno Schenk grew up surrounded by resilience, clarity of purpose and a deep connection to nature. These roots shaped a leader who would go on to explore the world through a wide variety of roles - starting as an electro / telco engineer and project manager, later advancing rapidly into senior executive functions across continents. His journey has always placed people and cultures at the very forefront.
For those who wish to see the full list of companies and roles, please also visit his LinkedIn profile. There you will find details of the organizations he has led, complemented here by the perspective of his philosophy, achievements and approach.
Bruno has held responsibilities as Project Manager, CTO, COO, CEO and Chairman of the Board, often entrusted with guiding organizations through transformation, growth and reinvention. His leadership style blends entrepreneurial drive with authentic human connection, balancing operational precision with long-term vision.
Across nearly three decades of international leadership, he has:
- Built and steered multi-million enterprises with full P&L responsibility.
- Orchestrated large-scale transformations, transitions and integrations across industries.
- Transitioned and managed the carve-in/carve-out of more than 10,000 people, ensuring continuity, culture and business resilience.
- Applied change management and disruptive methodologies to align people with strategy, creating motivation, resilience and lasting value-driven growth.
- Driven acquisitions, integrations and sell-out activities as part of complex M&A programs.
- Shaped strategies in organizational development, outsourcing/insourcing and digitalization.
- Motivated and developed thousands of employees across Europe, Asia and the Americas, ensuring that growth never lost its human dimension.
- Cultivated partnerships and ecosystem collaborations as a core driver of success, creating synergies with clients, partners, academia and industry networks to achieve sustainable impact.
Bruno is also an award-winning author of thought leadership publications, a frequent contributor to global discussions on leadership, digital transformation and governance, and an active member of several professional networks.
Lifelong learning
Bruno firmly believes that leadership is never complete - it evolves. He has therefore continuously invested in his own growth, combining practice in the boardroom with studies at some of the world’s most renowned institutions:
- Ethics & Moral Philosophy – Oxford University
- Leadership Development – IMD
- Advanced Management & Leadership – Harvard Business School (AMP 181)
- Digital Business Strategy – MIT
- Corporate Responsibility & Sustainability (ESG) – London Business School
- Executive Leadership Program – INSEAD
- Cybersecurity & Digital Risk Management – IMD
- Board Essentials – University of St. Gallen
- Diploma in Economics & Information Technologies – Swiss Federal Diploma
This combination of practice and study anchors his philosophy: true leadership is not only about delivering results, but also about leading responsibly, with ethics and sustainability at the core.^
What you can expect
Bruno’s consulting and advisory offerings are built on this unique blend of experience and perspective. He brings:
- Visionary Strategy – clarity in uncertain times, blending foresight with actionable pathways.
- Transition and Transformation Expertise – ensuring that change programs are not abstract but human, sustainable, and measurable.
- Leadership Coaching & Mentoring – guiding executives, boards and teams to unlock potential and align ambition with execution.
- Cross-Cultural Navigation – enabling organizations to thrive across geographies by respecting diversity and embracing global perspectives.
- Governance & Advisory – strengthening boards and leadership teams with pragmatic, forward-looking counsel.
- Inspiration & Motivation – challenging individuals and organizations to think bigger, act bolder and grow beyond what they believed possible.
Bruno embodies a rare combination of Alpine resilience, global leadership, and relentless curiosity. He is a strategist and a humanist, equally comfortable in shaping massive roadmaps or guiding individuals through personal transformation. Above all, he stands for growth that is ambitious, ethical and sustainable.
Finally, he is married and lives with his wife and son in Binningen, BL. His stamina and energy extend beyond his professional life, reflected in his passion for cycling, his deep connection to nature and his curiosity for exploring diverse cultures.
A personal thought to lean forward
"Passion and grit are not about quick wins, but about carrying a long-term vision with the courage to move forward - even when the wind is against you. Sometimes the smallest steps bring the greatest progress, because they keep us learning, adapting and staying open to change. True leadership is the art of never giving up, while always looking forward - and inspiring many along the way." #beyourcaptain
- Bruno Schenk. Binningen, 2025
Some personal questions answered
Please introduce yourself briefly.
I have more than twenty-five years of international leadership experience and live near Basel in Switzerland. My career has always been built where business and technology meet, and I have led large organizations across Europe, India and the Americas. Over time I have been responsible for businesses in the hundreds of millions with thousands of people across different countries. My focus has always been on creating growth, transformation and long-lasting value. What people recognize in me is the ability to combine vision with execution, strategy with pragmatism, and leadership with authenticity.
I have more than twenty-five years of international leadership experience and live near Basel in Switzerland. My career has always been built where business and technology meet, and I have led large organizations across Europe, India and the Americas. Over time I have been responsible for businesses in the hundreds of millions with thousands of people across different countries. My focus has always been on creating growth, transformation and long-lasting value. What people recognize in me is the ability to combine vision with execution, strategy with pragmatism, and leadership with authenticity.
For which topics are you usually called? Where lies your strength?
Organizations usually approach me when they want to accelerate growth, handle complex challenges or move through demanding transitions. My strengths are in leading strategic growth initiatives from market entry to large-scale expansion, driving the adoption of digital, data and artificial intelligence so that it creates measurable business value, and building high-performing teams across cultures with a clear sense of purpose. I have often been asked to manage large transformations such as restructuring, post-merger integration or repositioning in competitive markets. I also act as a sparring partner to boards and executive teams, bringing an outside perspective with entrepreneurial energy.
Organizations usually approach me when they want to accelerate growth, handle complex challenges or move through demanding transitions. My strengths are in leading strategic growth initiatives from market entry to large-scale expansion, driving the adoption of digital, data and artificial intelligence so that it creates measurable business value, and building high-performing teams across cultures with a clear sense of purpose. I have often been asked to manage large transformations such as restructuring, post-merger integration or repositioning in competitive markets. I also act as a sparring partner to boards and executive teams, bringing an outside perspective with entrepreneurial energy.
Having worked in Switzerland, India, the Americas and across Europe, I combine a global outlook with Swiss values of trust, reliability and long-term thinking.
Do you have a ritual that helps you stay focused, even in demanding projects?
Yes. Endurance sports, especially cycling, give me balance and clarity. Long rides allow me to reflect and recharge while at the same time strengthening resilience. On a daily level, I set the course with three things that must be achieved no matter what. Even when the day brings surprises and uncertainties, these priorities keep me focused and ensure that progress is made. It is a simple but powerful discipline that creates consistency and trust in delivery.
Yes. Endurance sports, especially cycling, give me balance and clarity. Long rides allow me to reflect and recharge while at the same time strengthening resilience. On a daily level, I set the course with three things that must be achieved no matter what. Even when the day brings surprises and uncertainties, these priorities keep me focused and ensure that progress is made. It is a simple but powerful discipline that creates consistency and trust in delivery.
Describe your leadership style in three to five words.
Visionary. Authentic. Inspiring. Empowering. Resilient.
Visionary. Authentic. Inspiring. Empowering. Resilient.
Is there a book, artwork or experience that inspired or even changed your perspective on work?
Simon Sinek’s Start with Why deepened my belief in purpose-driven leadership, while Stephen Covey’s Trust and Inspireinfluenced the way I empower teams with trust and creativity instead of command and control. Beyond books, some of the most formative experiences were leading global transitions with thousands of people. These moments taught me that true leadership is always about people, trust and shared ambition. And of course all the John Kotter books.
Simon Sinek’s Start with Why deepened my belief in purpose-driven leadership, while Stephen Covey’s Trust and Inspireinfluenced the way I empower teams with trust and creativity instead of command and control. Beyond books, some of the most formative experiences were leading global transitions with thousands of people. These moments taught me that true leadership is always about people, trust and shared ambition. And of course all the John Kotter books.
What makes a good Interim Manager in your eyes?
Authenticity and courage. An interim manager is not only there to fill a gap but to create momentum. That means asking the difficult questions, addressing what others only think and building a bridge between vision and reality. I believe in radical honesty, empathy and clarity, because only when root causes are addressed can something truly sustainable be built.
Authenticity and courage. An interim manager is not only there to fill a gap but to create momentum. That means asking the difficult questions, addressing what others only think and building a bridge between vision and reality. I believe in radical honesty, empathy and clarity, because only when root causes are addressed can something truly sustainable be built.
What sets your heart on fire?
My family, above all my wife and my son, who are my anchor and inspiration.
Ambition, because I love setting bold goals and achieving them together with teams.
Health and energy, as I believe leaders must manage their own strength to inspire others.
And sports, especially cycling across countries, which has taught me focus, discipline and resilience.
My family, above all my wife and my son, who are my anchor and inspiration.
Ambition, because I love setting bold goals and achieving them together with teams.
Health and energy, as I believe leaders must manage their own strength to inspire others.
And sports, especially cycling across countries, which has taught me focus, discipline and resilience.
Bonus question: What are your Clifton Strengths and how do they help you lead?
My top ten strengths are Achiever, Arranger, Learner, Responsibility, Activator, Relator, Strategic, Maximizer, Individualization and Self-Assurance. They describe me well: I build energy through achievement, connect people and ideas, and turn vision into practical action. These strengths allow me to inspire teams, unlock their own talents and create lasting results.
My top ten strengths are Achiever, Arranger, Learner, Responsibility, Activator, Relator, Strategic, Maximizer, Individualization and Self-Assurance. They describe me well: I build energy through achievement, connect people and ideas, and turn vision into practical action. These strengths allow me to inspire teams, unlock their own talents and create lasting results.
The name “thryf” was ideated and created by Bruno Schenk. © 2025 Bruno Schenk. All rights reserved.