Thought leadership articles
This is the space where I share my latest releases, publications and thought leadership pieces - along with insights, reflections and much more. You can also read my articles and newsletters on LinkedIn - below, newest articles always on top.
AI, Leadership and the Human Factor (free Download)
January, 2026
This article series by Oliver Klaus and Bruno Schenk explores how artificial intelligence is reshaping leadership beyond technology. It examines shifts in authority, decision making and trust as AI becomes embedded in everyday work. Readers will gain insight into how human judgment, motivation and ethics are affected by intelligent systems. The series connects neuroscience, organizational behavior and AI governance to real leadership challenges. Each article offers a practical lens for leaders navigating complexity rather than chasing trends.
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When trust looks right but fails quietly
December, 2025
From the top, trust often looks effortless.
A leader speaks about values. The organization nods. Slides show alignment, collaboration, openness. The language is right. The intention is usually genuine. And yet, when you look from the bottom up, the picture can be very different. People hesitate. They soften messages. They wait. They speak in corridors, not in meetings.
This is not a contradiction. It is the reality of trust.
Trust is not created by declaration. It is created by conditions, and those conditions are rarely designed deliberately. One of the most common leadership assumptions I encounter is this: if we say we trust people, they will trust us back. In practice, trust does not work like that, especially not in complex, multicultural, high-pressure environments.
In fact, trust can become dangerous when it is misunderstood.
I have seen organizations where people trusted each other so much that they stopped questioning decisions. Harmony replaced honesty. Loyalty became silence. Speaking up felt like betrayal rather than contribution. On the surface, everything looked aligned. Underneath, risks accumulated quietly. Blind trust is not strength. It is avoidance.
At the other extreme, I have seen cultures where trust was declared as a value but never operationalized. People were told to speak up, yet learned quickly when it was safer not to. Meetings were framed as open, while decisions were already made. Over time, people adapted, not because they lacked courage, but because they understood the system. Trust did not disappear; it simply relocated to informal networks and defensive behaviors.
This is where self-leadership begins.
Before we ask teams to trust, leaders must examine how they themselves respond under pressure. Trust is not tested when things go well. It is tested when timelines slip, numbers disappoint, cultural misunderstandings surface, or authority feels challenged. In multicultural teams, this becomes even more complex. What feels like healthy challenge in one culture may feel like disrespect in another. What appears as alignment may actually be avoidance. Trust cannot be assumed to mean the same thing everywhere.
This is why top-down trust initiatives so often fail. They are announced from the top, but lived, or not lived, at the edges.
Real trust is built bottom-up, even if it is enabled top-down. It grows through repeated experiences where people see that speaking up leads to dialogue, not punishment. That disagreement is met with curiosity rather than defensiveness. That mistakes are examined rather than hidden. That strengths are recognized and used, not overridden.
This is where change discipline matters. One of the reasons John Kotter’s eight-step change model remains so powerful is that it understands a simple truth: trust and alignment do not come from instruction, they come from involvement. Urgency is not fear, but shared understanding. Coalitions are not hierarchy, but credibility. Empowerment is not permission, but the removal of barriers. Culture is not slogans, but behavior sustained over time.
When applied thoughtfully, this shifts trust away from personalities and toward systems. People stop trusting individuals blindly and start trusting processes that are fair, transparent, and repeatable.
That is when trust becomes resilient.
Values play a central role here, but only when they are real. Real values are not what you print or present. They are what you tolerate under pressure. They show up in who gets promoted, who gets listened to, and who gets protected. Values without consequence are decoration. Values with consequence become culture.
Another often overlooked dimension of trust is strengths.
Many organizations speak about trust while systematically underutilizing what people are actually good at. They optimize for compliance rather than contribution. Over time, disengagement follows, not because people are uncommitted, but because they are unseen. Trust grows when people are trusted to operate from their strengths and when teams understand not only what they are working on, but why each person is there.
In that sense, trust is inseparable from clarity. Clarity of roles, expectations, decision rights, and values in action. Without clarity, trust becomes emotional. With clarity, it becomes operational.
From the top, leadership can look easy. From the bottom, it rarely does. That is why bottom-up perspectives matter, not as a challenge to authority, but as a reality check. Organizations with real trust are not the ones with the strongest statements. They are the ones with the strongest feedback loops.
Trust is not softness. It is structure. It is the outcome of conscious self-leadership, deliberate system design, and the courage to replace comfort with clarity. The question is not whether trust exists, but whether it works.
And this leads to a simple, uncomfortable reflection:
When new people join your team, what do they experience in their first weeks? Does your onboarding truly reflect the vision and values you speak about, not just internally, but toward customers, partners, and the ecosystem around you? Or does it quietly teach people what is really safe, rewarded, or avoided?
I would be genuinely interested to hear a few real examples.
Unlock your strengths
October 3 2025
Why self-awareness is the first step to thriving
Every day, I ask myself one simple question: am I actually using my strengths, or am I fighting against them? The answer is not always easy, because life and business pull us in so many directions. But the older I get, the clearer it becomes: we are at our best when we know what drives us.
That’s why I did the Gallup CliftonStrengths assessment. The results didn’t surprise me, but they did confirm what I have always felt: that certain patterns in how we think and act stay remarkably stable over time. For me, it was things like Achiever, Arranger, Learner, Responsibility, Activator. Anyone who knows me will recognize those words instantly - they are how I work, how I lead, how I live. I have always been the one who sets goals, organizes complexity, learns continuously, takes ownership and then pushes things into action. Seeing this written in black and white was not only affirming, it was energizing.
One of my daily rituals reflects this: every morning I write down three things I need to get done. No matter what surprises the day throws at me and there are always surprises, those three things must get done. It’s my way of keeping focus and honoring the way I’m wired. It gives me direction, but it also gives me freedom, because I know what truly matters. I guess that’s also related to discipline, which is essential in leadership.
I believe that’s the real value of strengths-based development. It’s not about fixing weaknesses or forcing yourself into a mold. Of course, we all learn and adapt, but the deepest part of us, the script we carry inside, doesn’t change much. What changes is our awareness. Once you see clearly what energizes you, you can shape your work and your life around it. That’s when things start to click.
And it’s not just about the individual. If a team knows each other’s strengths, collaboration takes on a new quality. Suddenly, you’re not fighting over who should do what, you’re leaning into natural talents. The strategist can dream big, while the detail-oriented person makes sure it actually works. The networker opens doors, the executor makes sure the project lands. I’ve seen how powerful this is in practice. It’s like a team 2.0, just stronger, faster and more cohesive. Not because everyone is good at everything, but because people openly complement each other.
I call this “fractional twinning.” It’s about being honest that you’re better at one part of the puzzle, while someone else shines at another. Too often we try to be everything at once, and in the process, we dilute our impact. But when you combine strengths consciously, you don’t just add them up, you multiply them. What first looks like a stretch suddenly becomes achievable.
This is why I’m so positive about CliftonStrengths. It gives us a shared language, a mirror to see ourselves more clearly and a way to make teams truly collaborative. It doesn’t mean weaknesses disappear, they don’t, but they become less of a trap once you know where your real energy lies. For me, as a coach, this is where I want to start with every person I work with. Whether it’s three hours or six hours together, the process is always the same: we look at where you are strong, where you should do more and what blind spots might be holding you back. And then we build from there.
I have worked across industries, cultures and continents, everywhere I have seen the same pattern: people perform best when they are most themselves. Unlocking strengths is not a nice-to-have, it’s the foundation of thriving. That’s why I want to invite you to explore it with me. If you are curious to know what makes you tick, if you want your team to collaborate better, or if you simply want to feel more aligned with the way you live and work, let’s start with your strengths.
Because in the end, growth doesn’t come from fighting against who you are. It comes from leaning into it.
Fuel. Focus. Forward. Fuel your strengths. Focus your energy. Forward your growth.
Do you know your blind spot?
September 10, 2025
Let’s be honest, none of us sees everything, we think we do, but we don’t. And right now, there’s something important happening, in front of us, and many leaders are not fully aware of it. Global unhappiness is rising, not just in the news, not just in certain regions, but almost everywhere. Stress, worry, sadness, even physical pain and anger, year after year they have been increasing. And this didn’t start with COVID, the pandemic only made it clearer, but the trend was there before. That’s the blind spot.
Think of the dashboards we use, GDP (Gross Domestic Product), unemployment, stock markets, inflation, earnings, the numbers look fine. But imagine another dashboard, one that shows how people actually feel. Stress, sadness, anger, pain, going up. The reality is, the first dashboard makes the headlines, the second one hardly does. And most leaders focus on the first.
I’ve felt this myself, when starting in new roles abroad or even at home. You arrive prepared, you read the reports, you speak to the teams. But underneath, there are things you don’t yet see, how people handle stress, how culture shapes what can be said and what is kept silent, how uncertainty is carried in a room. Unless you stop, listen, and look differently, you miss it.
Jon Clifton, in Blind Spot, explains that a meaningful life is not only about money or success, but about five dimensions of wellbeing.
  • Work wellbeing — Do you enjoy what you do each day, do you feel a sense of purpose and contribution?
  • Financial wellbeing — Can you manage your life without constant stress about money, do you feel secure about the future?
  • Community wellbeing — Do you feel safe and connected where you live, do you trust the place around you?
  • Physical wellbeing — Do you have enough energy, health, and resilience to do what matters most to you?
  • Social wellbeing — Do you have strong relationships, people you can rely on, friendships that give meaning?
If one of these is weak, people start to struggle. If two or more are weak, unhappiness grows quickly. And yet, in leadership conversations, only one of these dimensions usually gets the spotlight, the financial.
t became clear to me after INSEAD, during a short program that opened my eyes. At INSEAD I learned how powerful it is to pause, and since then I have applied this mindfulness to myself very regularly, once or twice a day. Interestingly, for many years I have followed a simple tactic, in the morning I note down three things - sometimes only in my mind - that I want to get done and no matter what happens, they get done. During the day there are always surprises, good ones and bad ones, but those three priorities keep me focused and motivated - hey remind me that small disciplines are what keep you moving through uncertainty.
The statistics show how serious this is. In 2022, Gallup found that 41% of adults worldwide said they felt a lot of stress the day before, 40% felt worry, 27% felt sadness (Gallup). That means almost half of the people around us carry heavy feelings each day. If leaders don’t notice, how can they respond?
And it matters. In the U.S., Gallup reports that only 50% of employees are thriving, 46% are struggling, and 5% are suffering (Gallup). Behind those numbers are people who show up at work but may not feel seen. That’s not neutral, it affects performance, it affects trust, it affects the future.
What matters most?
We celebrate numbers, quarterly results, revenue curves, but those numbers only tell part of the story. They measure productivity, not purpose, output, not meaning. Feelings shape the future as much as finances do. And emotions spread faster than spreadsheets. One person’s burnout can shift the mood of a team, one team’s exhaustion can drag down a whole business. Research shows that leaders who pay attention to morale and trust are almost twice as likely to succeed in transformation and they adjust faster when challenges come. Numbers lag, emotions lead. If we ignore them, we are always late.
So what can we do?
  • Step 1, be intentional, ask not only about numbers but also about feelings.
  • Step 2, look at all five wellbeing dimensions, not just financial.
  • Step 3, sense the mood, notice silence, fatigue, or lack of energy.
  • Step 4, listen beyond yourself, let colleagues, culture, even customers show you what you cannot see.
Blind spots do not disappear by themselves, they need attention. The cost of ignoring unhappiness is trust. You can manage for a while with disengaged people, but over time, frustration grows, trust fades and when trust is gone, no strategy or vision survives. A blind spot might already be costing more than we realise.
And here is another reminder, a recent report from Eurofound shows that many young adults in Europe, even as employment has improved post-pandemic, face pressures like the cost of living and housing insecurity, both of which undermine mental wellbeing (Eurofound). The 2025 World Happiness Report, led by Oxford’s Wellbeing Research Centre, finds that young people under 30 in Western Europe and the UK now report some of the lowest happiness levels globally, below countries such as Moldova and Nicaragua (Reuters).
These are not distant statistics, they are signals in our societies today.
The question remains, do you know your blind spot? Every one of us has one, me included. If we do not explore it with data, with listening, with reflection, we are not really leading, we are assuming. Leadership today cannot rely on assumptions. Paying attention to unhappiness is not an extra, it is part of building the trust and energy that every vision depends on.
Final thought
I am all for authentic leadership and I am really keen to understand how you see this in your own world. Do we acknowledge the way stress and unhappiness evolve around us, or do we sometimes choose not to? Are we willing to share these feelings openly, or do we still hold back? I would love to hear your perspective - share your thoughts in the comments below.
If you’d like to explore this more, Jon Clifton’s book Blind Spot: The Global Rise of Unhappiness and How Leaders Missed It offers a compelling foundation - check it out on Amazon
The name “thryf” was ideated and created by Bruno Schenk. © 2025 Bruno Schenk. All rights reserved.